Privacy Policy

In this privacy policy, we describe how we collect, use, and share your personal data when you visit our online store or make a purchase (support@arctiqo.se).

Personal data collected:

When you visit our website, we automatically collect certain information about your device, including browser data, IP address, time zone, and some cookies installed on your device.
We also collect information about the pages or products you view, the website or search that referred you to us, and how you interact with our site. We call this data “device data”.

We collect device data using the following technologies:

• Cookies: small files stored on your device, often containing an anonymous, unique identifier. More information about cookies and how to manage them: allaboutcookies.org.

• Log files: record site activity and collect data such as IP address, browser type, internet service provider, referring/exit pages, dates, and timestamps.

• Web beacons, tags, and pixels: electronic files used to track how you browse the site.

When you make or attempt to make a purchase in our store, we also collect data such as your name, billing address, shipping address, payment details (including credit card number), email address, and phone number. We call this data “order data”.

In this privacy policy, the term “personal data” includes both device data and order data.

Use of personal data:

We use order data to fulfill and deliver your orders (including processing payments, arranging shipping, and sending invoices and order confirmations). Additionally:

• we communicate with you,

• we check orders for potential risks or fraud,

• we send product information or marketing offers if you have consented.

We use device data (especially IP address) to detect potential risks and fraud and to improve and optimize our website (e.g., by analyzing customer behavior, and the effectiveness of advertising and marketing campaigns).

Sharing personal data:

We may share your personal data with third-party service providers to help carry out the above activities. For example:

• We use the Shopify platform – more information about its privacy policy can be found here: https://www.shopify.com/legal/privacy

• We use Google Analytics to better understand how customers use our site – more information: https://www.google.com/policies/privacy/.
  You can block Google Analytics tracking here: https://tools.google.com/dlpage/gaoptout

We may also share your data to comply with legal requirements, respond to law enforcement requests, or protect our rights.

Personalized advertising:

We use your personal data to display targeted ads or deliver marketing messages that may interest you.
More about how personalized advertising works:

• Facebook: https://www.facebook.com/settings/?tab=ads

• General ad opt-out: Digital Advertising Alliance

“Do Not Track” signals:
We do not change how we collect and use data if your browser sends a “Do Not Track” signal.

Your rights:

If you live in Europe, you have the right to access the personal data we hold about you and request its correction, update, or deletion.
We process your data to fulfill contracts (e.g., if you place an order) or based on our legitimate business interests. Data may be transferred outside Europe, e.g., to Canada or the USA.

Data retention:
We keep order data until you ask us to delete it.

Changes:
The privacy policy may be updated to reflect changes in practices, regulations, or other operational reasons.

Persons under 18:
Our site is not intended for persons under 18 years of age.

Contact:
If you have questions about our privacy policy or want to file a complaint, contact us at: support@arctiqo.se